Bussiness Ideas

Praime Beauty is a visionary, women-owned and women-employed startup redefining skincare with natural, vegan, cruelty-free products. We blend clean ingredients and advanced formulas to turn daily self-care into a luxurious, sensory experience. Its products Sundae Juice brings a playful twist to body care with innovative textures and active-packed formulas. From Glowbiotic, the first whipped probiotic body lotion, to Strawberry Glaze, an AHA-BHA exfoliating wash, we make skincare joyful. With no direct competition in the whipped probiotic space, we hold a strong first-mover advantage in this exciting new category. The problem includes 1) Lack of Innovation: Body care products are often generic and uninspired. There's a need for sensorial, joyful formats that make routines feel exciting. 2) Underuse of Actives: Unlike face care, body products rarely feature proven ingredients like probiotics or AHAs. Consumers want high-performance body care. 3) Boring Clean Beauty: Clean, vegan options often lack visual or sensory appeal. The market needs ethical products that are also fun and engaging. 4) Emotional Disconnect: Daily body care feels like a chore. Younger audiences seek products that connect wellness with identity and pleasure. Sundae Juice solves this with candy-inspired body products that blend skincare-grade actives like probiotics, AHAs, BHAs with fun textures like whipped, foaming lotions. Clean, vegan, and cruelty-free, they make daily body care exciting, sensorial, and guilt-free—turning routine into ritual for a new generation of self-care lovers.

Startup Teams

• 1 Mehr Khan (Director)
• 2 Priyanka Soni (Director)

Incubation Details

• Incubator Name
  Integral Startups Foundation-Centre for Incubation and Entrepreneurship Development
• Incubator Host Institution
  Integral University
• State
  Uttar Pradesh
• City
  Lucknow