Bussiness Ideas

BrebleCo – India’s First Ready-to-Drink Boba Tea Brand BrebleCo is pioneering a new category in India by launching the country’s first ready-to-drink (RTD) boba tea brand. While boba tea has rapidly gained popularity among Indian Gen Z and Millennials, it remains largely confined to QSRs, cafés, and urban hotspots. This makes it an occasional indulgence rather than an everyday experience. BrebleCo is on a mission to make boba tea accessible, convenient, and guilt-free. Our innovative beverages are low-calorie, shelf-stable, and pre-formulated, offering the authentic chew and flavor of boba tea in a portable, ready-to-consume format. By eliminating the need for preparation or visiting a boba outlet, we unlock a new consumption occasion for a growing base of trend-forward, health-conscious consumers. The brand will be available across quick commerce platforms, our own D2C website, and vending machines in high-footfall locations such as corporate offices, colleges, hospitals, and airports—offering an impulse-friendly experience similar to premium RTD coffee and energy drinks. BrebleCo stands at the intersection of taste, health, and convenience, and is inspired by global beverage trends while staying rooted in Indian preferences. Our vision is to build a youthful, lifestyle-driven beverage brand that disrupts how functional indulgence is consumed in India.

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Startup Teams

• 1 Inderjot Singh (Founder)

Incubation Details

Not Incubated