Bussiness Ideas

This VR application represents a strategic enhancement in the architectural and interior design process, shifting from static, abstract presentations to immersive, interactive experiences. Our target market includes architectural firms, interior designers, and real estate developers who are currently seeking a competitive edge and more effective client communication tools. The app’s core value proposition lies in its ability to reduce costly revisions and project timelines by allowing clients to "walk through" a space and provide feedback before a single brick is laid. This direct experience minimizes misinterpretations that often arise from 2D plans and renders. ???? The business model will focus on a SaaS (Software as a Service) subscription model, offering tiered pricing based on the number of users, projects, and features such as multiplayer collaboration and advanced customization options. We can also explore a white-labeling option for larger firms. Our initial go-to-market strategy will involve direct sales to mid-to-large architectural firms, coupled with a strong digital marketing campaign highlighting success stories and a free trial to showcase the app's tangible benefits.To maximize our business potential, we must recognize that this VR app is not just a product, but a solution that generates value across the entire design lifecycle. It's a tool for risk mitigation, allowing firms to identify and correct design flaws in a virtual environment, thereby avoiding costly on-site changes. It also serves as a powerful sales and marketing asset, creating a memorable and compelling client presentation that sets a firm apart from its competitors. We can further monetize by offering premium services, such as seamless integration with Building Information Modeling (BIM) software, or providing a marketplace for curated virtual furniture and finishes. This positions our startup as a comprehensive partner in the digital transformation of the architecture, engineering, and construction industry.

Startup Teams

• 1 HRISHABH TIWARI (Director)
• 2 Shashank Agarwal (Founder)

Incubation Details

• Incubator Name
  Innovation and Incubation Cell
• Incubator Host Institution
  Jaipuria Institute Of Management
• State
  Uttar Pradesh
• City
  Lucknow