Bussiness Ideas

We are developing a mobile application and pregnancy kits for hospitals, designed to support new and expecting mothers through education, community engagement, and wellness tools, while driving revenue through customized maternity/infant care kits. Our goal is to bridge the awareness gap in maternal and infant health by becoming an education and business partner for hospitals. We are planning to reduce our Customer Acquisition cost due to hospital partnerships.Mothers check pregnancy apps 7-9 times daily (Kantar mobile analytics). 68% prefer app-based tracking over manual records. Video content sees 3 times higher engagement than text (Practo insights) .700M+ smartphone users in India (IAMAI 2024) and 87% of urban women use apps for health information (McKinsey 2023). Our app’s tracking tools and AI agent cater to this behaviour, hence reducing dependency on Google. Since 2014, the Venture Fund made equity-free investments in 147 open technology solutions (43 per cent female-founded or -led, 65 percent revenue generating) from start-ups in 86 countries, reaching over 41 million children.Maternity D2C grew 170% since 2020 vs 85% for general e-commerce. Average order value for consumer goods ?2,800 as compared to ?4,200 for maternity products.55% of purchases happen between 8PM-12AM (night feeding hours). D2C healthcare market is projected to be$12B by 2027 (Red Seer 2024) .55% of urban mothers buy baby products online as compared to offline as per the Flipkart Parenting Report 2023. Our in-app kit sales tap into this trend, with hospitals acting as trusted distribution channels.

Startup Teams

• 1 NEERU KHOSLA (Founder)
• 2 RAUNAQ KHOSLA (Founder)

Incubation Details

• Incubator Name
  LLOYD TECHNOLOGY AND BUSINESS INCUBATOR FOUNDATION
• Incubator Host Institution
  LLOYD INSTITUTE OF ENGINEERING & TECHNOLOGY
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar