Bussiness Ideas

Core Product & Positioning: 100% pure hing imported from Afghanistan and Tajikistan, available in powder and granule forms, with premium airtight packaging for freshness. Marketed for both retail and wholesale, targeting home cooks, restaurants, food manufacturers, and exporters. Unique Selling Propositions: Superior quality and aroma to enhance flavor (“strong aroma & taste”). Health benefits in line with Ayurveda—supports digestion, detoxification, anti-inflammatory and antibacterial effects. Offered in different variants (powder & granules) to suit culinary preferences. Multi-channel distribution: supplying to retail stores, export markets, and direct-to-consumer via online platforms. Consumer & Market Appeal: Appeals to authenticity-conscious consumers, seeking traditional, high-quality Indian spices. Caters to health-focused and global fusion cooking trends, offering hing as a garlic/onion substitute in low?FODMAP or dietary?restricted recipes. Strategic Vision: GVAS positions itself as a one?stop FMCG marketplace, promoting high?end Indian spices globally and expanding into tea, matches, cafés, and gifting. Hing business is part of a broader strategy to build strong brand ecosystems and diversify product portfolios. Summary: Gvas Hing exemplifies a premium, health-oriented, and export-ready spice brand. Through quality sourcing, diversified variants, and multi-channel distribution, it taps into traditional cooking and modern global culinary shifts—anchoring GVAS’s wider FMCG ambitions.

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Startup Teams

• 1 Vishal Jaiswal (Partner)
• 2 Sandhya kushwaha (Partner)

Incubation Details

Not Incubated