Bussiness Ideas

Krishyam Kashyam LLP, trade name PureState, operates on a unique business model that combines ecosystem restoration, sustainable agriculture, and rural entrepreneurship to create both environmental and economic value. Our core concept revolves around transforming degraded or barren land into productive ecosystems using natural, cow-based farming methods, native species plantation, and soil health improvement practices. We offer end-to-end project execution, including land restoration services, farmer training, organic input production, advisory support, and market linkage. These services are monetized through partnerships with government agencies, CSR initiatives, FPOs, and private landowners, ensuring a consistent revenue stream. Additionally, we engage in contract farming and procure natural farm produce from partner farmers, adding value through branding, packaging, and direct-to-consumer (D2C) sales under the “Pure State” brand. Our business generates profit by maintaining low-cost, high-impact interventions, leveraging locally available resources (like cow dung and urine), and building capacity within communities. We also operate input units, nurseries, and eco-farming clusters which generate local employment and recurring income. This integrated, scalable model creates a triple-bottom-line impact: restoring land, enhancing farmer income, and offering safe, traceable food products to consumers, making the business not only profitable but socially and environmentally responsible.

Startup Teams

• 1 Sunaina Singh (Partner)
• 2 Ramji Singh (Partner)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi