Bussiness Ideas

Protmix Foods LLP is an agri-nutrition startup addressing India's most underreported health crisis — protein deficiency. With 73% of Indians protein deficient and 80% unaware of their daily requirements, the gap between nutritional need and dietary reality is enormous. Yet existing solutions — imported whey proteins and foreign-origin supplements — remain culturally irrelevant, unaffordable, and inaccessible to the average Indian household. ProtMix solves this by developing high-protein food products formulated entirely from traditional Indian ingredients — moong dal, chana, sorghum, soya, and sprouted legumes — delivering all 9 essential amino acids in every serving. Products are positioned not as supplements but as everyday food upgrades: high-protein flours, breakfast premixes, and ready-to-eat sprouts that fit seamlessly into existing Indian cooking habits. The business operates on a direct-to-consumer model through its website, supplemented by B2B institutional sales and marketplace listings. A first-of-its-kind Protein Gap Calculator, integrated on the website, personalises the consumer journey — converting awareness into purchase. What distinguishes ProtMix beyond the product is its supply chain integrity. Direct MOU-based procurement from Indian farmers ensures traceability, cost stability, and rural income generation. Women employment is embedded across processing and operations, creating measurable social impact alongside commercial returns. Manufactured at FSSAI-approved facilities, ProtMix is clean-label, additive-free, and built for scale — a purpose-driven nutrition brand rooted in Indian food, designed for India's next generation of health-conscious consumers.

Startup Teams

• 1 SHUBHAM SHUKLA (Founder)
• 2 Abhijeet Anand Singh (Founder)

Incubation Details

• Incubator Name
  Integral Startups Foundation-Centre for Incubation and Entrepreneurship Development
• Incubator Host Institution
  Integral University
• State
  Uttar Pradesh
• City
  Lucknow