Bussiness Ideas

In Any Manner is a women’s apparel brand revolutionizing office wear in India by addressing the unmet needs of modern working women. Despite a growing workforce of over 120 million women, access to stylish, comfortable, and functional formal wear remains limited. Existing options are often see-through, poorly fitted, or require expensive alterations, forcing women to compromise on professionalism, confidence, and convenience. This gap presents a significant opportunity within India’s $3B+ women’s formal wear market. Our brand provides a scalable solution through thoughtfully designed garments that prioritize style, comfort, and functionality. We offer tailor-free, non-see-through clothing in inclusive fits and work-appropriate colors, ensuring that women of all body types can find apparel that supports their professional and personal confidence. By leveraging data-driven design and a D2C-first distribution strategy, we maintain strong quality control, rapid product iteration, and cost efficiency to scale sustainably. What makes In Any Manner unique is its focus on functional fashion — blending elegance with everyday practicality. Our versatile designs allow seamless transition from work to evening, empowering women to express individuality without compromise. In Any Manner aims to redefine women’s office wear in India with innovation, inclusivity, and confidence at its core.

Startup Teams

• 1 Jyoti Rani (Director)
• 2 Anuj Saxena (Founder)

Incubation Details

• Incubator Name
  IIMT Business Incubator Foundation
• Incubator Host Institution
  IIMT UNIVERSITY
• State
  Uttar Pradesh
• City
  Meerut