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Business Brief – STEAMWAVE LAUNDRY RETAILS PVT. LTD. Introduction Introducing our brand with the name of CALLSONU having tagline You Wash & Dry, We Iron is an innovative startup dedicated to transforming the traditional laundry and ironing sector by introducing dust-free, hygienic and eco-friendly steam ironing solutions. Unlike conventional ironing practices that use coal-based iron, our model eliminates coal ash pollution, ensuring a healthier and safer environment for both customers and workers. Vision To revolutionize the laundry and ironing sector in India by setting up modern steam ironing stores that offer hygienic, eco-friendly, and customer-centric services while empowering local presswalas with better livelihoods. Objective ? Provide affordable, dust-free, eco-friendly and hygienic laundry solutions to households, students, working professionals. ? Establish steam ironing outlets at multiple locations to make professional garment care easily accessible. ? Replace coal-based ironing practices with sustainable steam technology to reduce pollution and improve public health. ? Integrate local presswalas into the organized sector by offering them stable income opportunities, social security benefits (PF & ESI) and skill development. Business Strategy 1. Initially launch self owned outlets of steam ironing & laundry stores across Lucknow in early stage to control quality & build brand recognition once the model is proven successful we plan to scale through a franchisee model enabling rapid expansion across multiple locations. 2. Ensure that customers receive clean, dust-free, and eco-friendly ironing and laundry services. 3. Create a social impact by uplifting local press-walas into the mainstream economy with fair wages and employee welfare schemes. 4. Develop a tech-enabled model with mobile APP / Website integration for easy pickup & delivery service. 5. Promote sustainability by reducing carbon emissions and coal ash from conventional ironing methods. Problem Statement Traditional ironing practices in India rely heavily on coal-based irons, which: ? Produce harmful coal ash, causing dust and respiratory hazards. ? Lead to unorganized employment of local press-walas without job security or social benefits. ? Fail to meet modern customer’s expectations of hygiene, eco-friendliness, and convenience. Proposed Solution CALLSONU Laundry introduces with a tagline “ You wash & dry we iron” ? Steam Press Outlets: Modern stores with eco-friendly, hygienic ironing solutions. ? Dust-Free Garment Care: Ensuring clothes are handled in a clean and pollution-free environment. ? Employment Upliftment: Integrating traditional presswalas into organized employment with PF & ESI coverage. ? Technology Integration: APP-based bookings, pickup & delivery for customer convenience. Target Audience ? Students & PG residents ? Working professionals & housewives ? Middle-class families seeking affordable yet hygienic services Impact & Benefits ? Environmental Impact: Coal ash–free ironing reduces pollution. ? Social Impact: Uplifts local press-walas with stable income & social security. ? Customer Impact: Delivers premium quality, dust-free, eco-friendly laundry services. ? Economic Impact: Generates employment and contributes to the organized service sector. Conclusion CALLSONU Laundry is not just a laundry business; it is a socially responsible and eco-conscious startup. By blending sustainability, customer convenience, and social welfare, we aim to build a scalable, impactful, and profitable business model under Startup India.

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Entity Type
Private Limited Company
Sectors
Retail and E-commerce
Startup Stage
Prototype

Startup Teams

  • 1 AMIT SINHA (Founder)
  • 2 ARTI SINHA (Director)

Incubation Details

  • Incubator Name
    GBU Research and Innovation Foundation
  • Incubator Host Institution
    Gautam Buddha University
  • State
    Uttar Pradesh
  • City
    Gautam Buddha Nagar

Approved Incentive

Not Available

Year of Establishment2025

Location

State
Uttar Pradesh
Disctrict
Lucknow
Pincode
226016