Bussiness Ideas

Adsmunch is a technology-driven hyperlocal advertising platform that bridges the gap between digital automation and offline visibility. We are building India’s first automated offline ad-tech ecosystem, designed to help brands reach real customers inside local commercial spaces such as kiranas, cafés, salons, and gyms — places where attention is genuine and unskippable. Today, the Indian advertising industry faces two major extremes — digital ads controlled by foreign platforms like Google and Meta, which are complex and costly for small businesses, and traditional offline media, which remains static, unmeasurable, and outdated. Adsmunch solves this problem by introducing a fully automated, measurable, and affordable technology layer for the offline world. Through the Adsmunch mobile app and dashboard, brands can create, pay for, and launch ad campaigns within minutes — no agency, no manual booking, and no waiting. Our system tracks real-time analytics such as plays, impressions, and QR code scans, giving advertisers complete visibility on how their ads perform inside physical stores. Each ad is interactive, enabling customers to scan QR codes for rewards, discounts, or gamified experiences, ensuring active engagement and measurable conversions. For shop owners, Adsmunch is a zero-investment revenue model. Shops hosting our digital screens earn monthly income and incentives from every ad played and every QR scan generated, transforming local stores into micro-media partners. This creates a win–win ecosystem where brands gain verified local reach, shop owners earn passive income, and consumers get interactive experiences — making advertising beneficial for everyone involved. Adsmunch operates on a B2B2C model that connects brands (advertisers), shops (display partners), and consumers (audience) in a single automated network. Our pricing starts as low as ?99 per hour, making professional advertising accessible to startups, small businesses, and regional brands that previously couldn’t afford or measure offline campaigns. Technologically, Adsmunch combines ad automation, cloud-based distribution, real-time analytics, and QR interaction tracking. Every screen in the network acts as a digital endpoint, synchronized with the cloud to ensure seamless campaign delivery and data collection. We have also developed a proprietary system for footfall verification, ensuring each screen’s performance is based on real, verifiable in-store traffic. The platform’s unit economics are strong and asset-light — Adsmunch manages installation, hosting, and operations, while local stores provide space and electricity. Our business model maintains healthy margins of 40–55% pre-ops and scalable revenue growth through ad slots, QR engagement, and data-driven insights. Our Year 1–3 plan includes deploying 100 screens in the first year (Delhi–NCR pilot), scaling to 1,000 in Year 2, and 3,000 in Year 3, expanding through regional partnerships. With each screen running 12 hours daily, the model generates consistent recurring income and measurable ROI for advertisers. Adsmunch’s innovation lies not only in bringing digital automation to offline spaces but also in making advertising interactive, data-backed, and transparent. This positions us uniquely between ad-tech and mar-tech — turning what used to be untracked offline exposure into a measurable performance-driven medium. In one line — Adsmunch transforms everyday shops into intelligent digital ad spaces, making offline advertising automated, measurable, and rewarding — a true “Made in India” innovation designed to empower small businesses and democratize brand visibility across the country.

Startup Teams

• 1 Vishalveer Lohan (Director)
• 2 Reena Singh (Director)

Incubation Details

• Incubator Name
  NIET Technology Business Incubator Foundation
• Incubator Host Institution
  Noida Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar