Bussiness Ideas
Business Concept – Vella Nova Fragrance & Perfumes Pvt. Ltd.
Vella Nova is a premium Indian perfume brand that blends Indian artistry with global sophistication. The company creates elegant, longlasting fragrances that celebrate individuality and emotion, redefining luxury as something that inspires confidence and gives back to society. Each perfume is crafted using high-quality fragrance oils and modern techniques, offering an international standard of excellence rooted in India’s creative heritage.
Vella Nova addresses key market challenges such as customer trust, overpriced luxury perfumes, and a lack of emotional connection by offering affordable luxury priced between ?1,500 and ?2,000, paired with free trial kits to encourage discovery and trust. The brand also integrates social responsibility into its model, dedicating a portion of profits to charity, positioning itself as “Luxury with a Purpose.”
Its product line includes exclusive men’s and women’s collections and limited-edition blends, distributed through e-commerce, global shipping, and boutique partnerships. Targeting urban, style-conscious professionals aged 25–45, Vella Nova appeals to consumers seeking both sophistication and meaning.
With a mission to craft timeless perfumes and a vision to be a globally admired Indian brand, Vella Nova represents a new era of purposeful luxury and authentic fragrance experiences.
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