Bussiness Ideas

Our business concept centers on addressing India’s dual burden of malnutrition and obesity by introducing functional foods that are nutritious, affordable, and sustainable. While most existing algae products are marketed as capsules or tablets, which consumers often associate with illness or medication, our innovation integrates algae directly into everyday foods like energy bars, soups, lassi, cookies, and mocktails. This ensures higher consumer acceptability, making nutrition both accessible and enjoyable. Algae, such as spirulina and chlorella, are rich in proteins, vitamins, minerals, and antioxidants, making them ideal to combat undernutrition while also providing low-calorie, high-satiety alternatives to curb obesity. Cultivation of algae requires minimal land and water, offering an environmentally sustainable alternative to conventional agriculture. Our business model combines B2C sales through retail and online platforms with B2B partnerships supplying algae-based ingredients to food manufacturers, restaurants, and health centers. We also plan subscription services for consistent consumer engagement. With the global algae market projected to grow to USD 7.3 billion by 2028, and increasing consumer demand for health-conscious and eco-friendly foods, our startup is well-positioned to capture a significant share. We aim to revolutionize dietary habits while promoting health and environmental well-being.

Startup Teams

• 1 SHAILENDRA KUMAR SINGH (Founder)
• 2 Md. Akhlaqur Rahman (Founder)

Incubation Details

• Incubator Name
  BioNEST-BHU
• Incubator Host Institution
  Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi