Bussiness Ideas

MedIQ is India’s first evidence-based AI health assistant built to make medical data understandable, reliable, and actionable for every household. In a country where over 63 million people search the internet for health advice daily—often encountering misinformation and guesswork—MedIQ bridges the gap between diagnostics and informed care. The platform introduces a first-of-its-kind database capable of interpreting India’s fragmented lab ecosystem, where the same test can appear in dozens of formats, units, and reference ranges. Powered by a blend of OCR and NLP, MedIQ reads any report, extracts structured data, and explains results in clear, simple language. Unlike symptom-based AI tools prone to hallucination, MedIQ delivers evidence-based interpretations validated by medical experts. MedIQ also integrates clinically validated tools to assess chronic disease risks and offers personalized recommendations based on patient history, lab trends, and lifestyle factors—empowering individuals and families to take proactive health decisions. The business model follows a dual approach: a freemium offering for Bharat’s price-sensitive users to build trust through free health profiles, and a premium plan for India’s urban users with advanced analytics, family management, and priority support. Strategic partnerships with diagnostic labs, hospitals, and digital health influencers enable scalable adoption. Currently at the prototype stage with successful beta testing, MedIQ aims to reach 1 million active users within 18 months and 11 million by 2030, driving health literacy, preventive care, and trust in AI-led healthcare across India.

Startup Teams

• 1 SHUBHAM KASHYAP (Director)
• 2 Madhusudan Das (Director)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi