Bussiness Ideas

At Dr. Mix Pvt. Ltd., our innovation model combines digital health services with clinically validated product solutions to address breastfeeding challenges holistically. 1. Integrated Care + Product Model o Most companies either sell lactation supplements or provide fragmented consultation. o We uniquely integrate online lactation consultations with a doctor-designed supplement line (Lactomagic), creating a continuous care cycle. o This ensures mothers don’t just receive advice, but also the right therapeutic tools to implement it — leading to higher success rates and loyalty. 2. Evidence-Based Differentiation o Our supplements are formulated and recommended by certified lactation consultants and doctors, ensuring credibility in a market dominated by generic herbal blends. o Innovation lies in bridging the trust gap: products are directly tied to expert medical care, reducing misinformation and random self-selection by mothers. 3. Digital-First Distribution & Scale o Consultations are delivered online, enabling nationwide access without geographic limits. o Supplements are sold via D2C channels (lactomagic.com, e-commerce, and partner clinics), allowing scalable, low-overhead distribution. o Integration of service + product increases lifetime value per customer, as consultations create recurring supplement demand. 4. Social Impact as Core Innovation o In India, low breastfeeding rates and formula overuse are critical public health issues. o Our model innovates by aligning commercial growth with measurable social benefit — improved breastfeeding outcomes, reduced formula dependency, and healthier maternal recovery.

Startup Teams

• 1 TANIMA SINGHAL (Director)
• 2 Usha Singhal (Director)

Incubation Details

• Incubator Name
  Amity Innovation Incubator, Lucknow
• Incubator Host Institution
  Amity University, Uttar Pradesh, Lucknow Campus
• State
  Uttar Pradesh
• City
  Lucknow