Bussiness Ideas

Zero Tolerance has built strong early traction by connecting Indian craftsmanship with modern fashion sensibilities. Since launching in April 2021, the brand has grown from a t-shirt line into an artisanal-wear fashion house working with traditional craftsmen and independent makers across India. The concept has been validated through consistent demand for limited drops, organic collaborations, and recognition from both national and international media. Our collections have been featured in cultural and fashion platforms, stocked by selective retailers like Projekt Street, and celebrated for their depth of storytelling and purpose-driven design. Each collection has shown scalability through its process — combining research-led design, ethical production, and cultural storytelling that connects with a growing base of conscious buyers in India and abroad. This balance of authenticity and design has built a loyal audience that values heritage, quality, and meaning. With increasing B2B interest from premium retailers and a strong D2C community through our digital channels, Zero Tolerance has proven market demand and clear product-market fit. The next phase focuses on building a centralized production system to scale ethically, ensuring quality consistency while uplifting artisan clusters. Zero Tolerance has evolved from an idea into a tested, scalable model with global potential.

Startup Teams

• 1 Richa Singh (Founder)
• 2 Prakhar Rao (Founder)

Incubation Details

• Incubator Name
  Integral Startups Foundation-Centre for Incubation and Entrepreneurship Development
• Incubator Host Institution
  Integral University
• State
  Uttar Pradesh
• City
  Lucknow