Bussiness Ideas

Hi, I’m Vivek Singh, founder of NutriClub. We’re building a science-backed Health & nutrition lifestyle brand that combines personalized care with athlete-grade performance. In India and globally, over 75% of people lack proper daily nutrition, especially protein and micronutrients—and most supplements are either low quality, hard to digest, or confusing to choose. NutriClub solves this with two IP-protected product ranges: CARE—daily functional nutrition designed by age, gender, and lifestyle; and COMPLETE PROTEIN—high-performance protein powders with clean taste, gut-friendly absorption, and with all necessary supplements. We manufacture everything in-house, use our patented new high quality Plant protein extraction method that enhanced taste, color, mixability, digestibility, emulsion & protein yield. For better digestibility we formulate digestive enzyme blends DYNZYM® and GUTDOX® for SIBO, deep gut health eliminate bloating and bad taste completely. We’re already ready for market, with ?22–60 Cr projected GMV in Year 1 and a unique strategy to expand globally through localized products and joint ventures. NutriClub follows a multi channel sales approach that balances margin and reach. 1). D2C: E-commerce platforms, quick commerce, and our own D2C website. 2). B2B: B2B partnerships with health centers, fitness facilities and corporate wellness programs. 3). Modern Trade – General Trade: Strategic placement in pharmacies, health stores, supermarkets and modern retail chains **The Multi- channel sale approach balance margin & reach. NutriClub is not just a supplement brand—it’s the beginning of a healthy edible lifestyle ecosystem.

Startup Teams

• 1 VIVEK SINGH (Founder)
• 2 Pushpa Devi (Director)

Incubation Details

• Incubator Name
  INNOVATION AND INCUBATION FOUNDATION IIIT ALLAHABAD
• Incubator Host Institution
  IIIT ALLAHABAD
• State
  Uttar Pradesh
• City
  Prayagraj