Bussiness Ideas

Problem Statement: Global consumers seek healthy, clean-label snacks but options are limited and repetitive | High-protein, low-calorie snacks are dominated by nuts and ultra-processed alternatives | India’s makhana (fox nut) remains under-commercialized in global retail markets | Target Market & Opportunity: Global healthy snacks market: USD 100B+ and growing at ~6–8 percent CAGR | Market: 1) UAE entry, 2) UK, 3) Canada | Primary customers: health-conscious consumers, vegans, gluten-free buyers | Secondary customers: ethnic food buyers and premium gifting segment | Product Offering: Roasted, flavoured makhana snacks – savory, sweet, and functional variants | Clean-label, gluten-free, low GI, high protein, and vegan | Flavour profiles adapted for export markets (peri-peri, cheese, truffle, caramel, wasabi) | Shelf-stable, lightweight, and export-friendly packaging | Unique Value Proposition: Integrated business with owned makhana processing factory using personal investment of Rs. 50 lakhs | Lower conversion costs and superior quality control vs asset-light peers | Higher export gross margins due to in-house roasting, flavouring & packing | Ability to meet large export orders with consistent quality | Faster SKU customization for international buyers | Shorter go-to-market timelines vs greenfield exporters | Backward integration with farmer producer organizations (FPOs) | Rs. 22 Lakhs Seed Capital/Market Entry Capital Plan | Personal Investment Rs. 11Lakhs, Uttar Pradesh Startup Policy Capital – Rs. 11Lakhs | Each Re. 1 invested drives ~ Rs. 135 in cumulative 5-year revenue | High ROCE, fast break-even, low dilution for investors

Startup Teams

• 1 Jasgun Mohinder Walia (Founder)
• 2 Mohinder Pal Singh Walia (Founder)

Incubation Details

• Incubator Name
  Start-up Incubation and Innovation Centre UPTTI, Kanpur
• Incubator Host Institution
  Uttar Pradesh Textile Technology Institute, Kanpur
• State
  Uttar Pradesh
• City
  Kanpur Nagar