Bussiness Ideas

The business concept is a technology-led, holistic wellness platform delivered through a smartphone application that integrates AI-driven digital health intelligence with AYUSH-based preventive care. The platform targets rising lifestyle disorders—stress, micronutrient deficiencies, metabolic imbalance, blood pressure irregularities, and reproductive wellness—by shifting healthcare from reactive treatment to continuous, personalized prevention. At its core, the platform leverages AI, wearables, and a Digital Twin engine to continuously analyze user vitals, lifestyle patterns, dietary behavior, and stress indicators. This data is interpreted through AYUSH frameworks such as Prakriti profiling and personalized lifestyle pathways, enabling culturally rooted yet scientifically guided wellness interventions. The digital twin simulates individual health trajectories, allowing early prediction of imbalances and proactive recommendations. The business operates on a B2B, B2C, and B2B2C model, serving corporate wellness programs, schools, fertility and lifestyle clinics, and health-conscious individuals. Revenue streams include app subscriptions, enterprise wellness contracts, data-driven wellness reports, and sales of functional nutrition products such as millet-based foods, plant-based Vitamin D effervescents, and adaptogenic nutraceuticals. By unifying diagnostics, guidance, behaviour change, yoga monitoring, and nutrition delivery within a single ecosystem, the platform creates a scalable, defensible, and high-engagement wellness solution aligned with India’s preventive healthcare priorities and global demand for integrative digital health. B2B Clients – Product Sales, Enterprise partnerships offering Preventive wellness through product wellness D2C E-Commerce Direct sales through company website and D2C Platform. App-Based System ( Subscription Model ) Subscription-led personalized wellness, AI–Ayurveda insights, and in-app sales of Products add this to the business model and write in 200 words The business model is built as a multi-channel, integrated wellness ecosystem combining product sales, enterprise partnerships, direct-to-consumer commerce, and a subscription-led digital platform.

Startup Teams

• 1 Monica (Founder)
• 2 Avinash Srivastava (Partner)

Incubation Details

• Incubator Name
  GBU Research and Innovation Foundation
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar