Bussiness Ideas

The startup is a sustainable fashion and lifestyle enterprise focused on designing, producing, and marketing contemporary Indian apparel and lifestyle products. Our offerings include modern reinterpretations of traditional sarees, fusion wear, handmade jewelry, fashion accessories, and home décor products crafted using eco-friendly fabrics, sustainable yarns, and responsibly sourced materials. The business integrates traditional Indian craftsmanship with modern design sensibilities to cater to today’s conscious and quality-driven consumers. We work closely with skilled artisans, self-help groups, and small production units, enabling livelihood generation, skill preservation, and fair employment while maintaining consistent quality standards. Limited-batch and made-to-order production ensures better inventory control, minimizes wastage, and supports environmentally responsible manufacturing practices. The venture follows a digital-first, direct-to-consumer business model through its own e-commerce platform and select marketplaces, supported by data-driven digital marketing and customer engagement initiatives. This approach enables market reach, efficiency, and scalable growth. Future plans include expansion into sustainable accessories, home furnishings, wellness-linked lifestyle products, and selective offline retail collaborations. The startup aims to create measurable economic, social, and environmental impact by promoting ethical consumption, empowering artisan communities, and building a scalable enterprise aligned with India’s sustainability and MSME development objectives.

Startup Teams

• 1 Archana Krishnan (Director)
• 2 Arpana Katiyar (Director)

Incubation Details

• Incubator Name
  NIET Technology Business Incubator Foundation
• Incubator Host Institution
  Noida Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar