Bussiness Ideas

Rudraleela Private Limited is a travel and hospitality startup focused on organising and strengthening India’s domestic and spiritual tourism ecosystem, with an initial focus on Uttar Pradesh. The startup is building a technology-enabled aggregation platform designed to bring together unorganised accommodation providers, local hospitality services, and curated travel experiences into a structured and discoverable digital ecosystem. Domestic and spiritual tourism in India, particularly in states like Uttar Pradesh, operates at massive scale but remains largely fragmented. A significant portion of accommodation and related services are provided by small hotels, dharamshalas, hostels, and local operators who lack access to structured digital platforms, standardised onboarding processes, and transparent discovery mechanisms. This results in inconsistent traveller experiences, underutilised local capacity, and limited income stability for service providers. Rudraleela’s business concept is to address this gap by enabling destination-level aggregation of local hospitality and travel services through a digital platform. The platform focuses on structured onboarding, standardised listings, and improved discoverability for domestic travellers, especially those visiting pilgrimage and culturally significant destinations. Rather than asset ownership, the startup’s approach emphasises platform-based coordination, allowing local providers to participate while retaining operational independence. The initial phase of the startup is centred on pilot validation in select destinations within Uttar Pradesh, with a focus on testing onboarding workflows, service coordination, and traveller adoption. Over time, the model is designed to scale across additional destinations, supporting employment generation, formalisation of informal tourism services, and improved travel experiences. The startup aligns with broader state and national objectives of strengthening domestic tourism infrastructure and enabling inclusive economic participation at the local level.

Startup Teams

• 1 AMAN JAISWAL (Director)
• 2 SHIVANGI JAISWAL (Director)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi