Bussiness Ideas

Warrantys.co is a tech-led “warranty-as-a-service” platform offering extended warranty and accidental/liquid damage (ADLD) protection for electronics and appliances across India. Positioned as an intermediary between licensed insurers and consumer-facing partners—including OEMs, offline retailers, D2C brands, marketplaces, and service apps—it enables effortless bundling of protection plans with every device sold, transforming after-sales into a revenue opportunity.? At its core, the concept leverages embedded insurance: customers encounter tailored plans directly at checkout, invoice, or post-purchase via intuitive, few-click digital interfaces, eliminating the need for separate searches. Warrantys.co supplies the full tech stack—APIs for seamless integration, product customization, instant enrolment, policy issuance, and streamlined digital claims processing—while insurers handle underwriting and risk. This delivers consumers longer coverage durations, slashed out-of-pocket repair expenses, and transparent, hassle-free claim experiences, capitalizing on India’s surging extended warranty demand driven by premium device adoption and repair cost inflation. For partners, it unlocks high-margin ancillary revenue streams (10-20% commissions typical), boosts customer retention and NPS through superior after-sales support, and differentiates their offerings without in-house insurance expertise. Long-term competitive edge stems from proprietary data for AI-powered pricing, fraud detection, risk pooling, and hyper-localized programs across categories like mobiles, laptops, and appliances—mirroring global insurtech leaders in the embedded insurance wave reshaping markets.

Startup Teams

• 1 Amit Poonamchand Verma (Founder)
• 2 Ruchika Prajapat (Founder)

Incubation Details

• Incubator Name
  GBU Research and Innovation Foundation
• Incubator Host Institution
  Gautam Buddha University
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar