Bussiness Ideas

eazyPregnancy is a holistic, digital-first platform created to support women through one of the most important phases of life—from planning a baby to pregnancy and early motherhood. The platform is built to solve a clear problem: today, women often depend on a fragmented ecosystem of offline clinics, yoga centers, online videos, and unverified advice from social media or peers. This results in confusion, inconsistent guidance, and limited access to trusted experts, especially for women in Tier 2 and Tier 3 cities. eazyPregnancy brings these scattered services together into a single, structured, and accessible ecosystem. The platform offers expert-led yoga programs, guided sessions, professional consultations, and ongoing community support, all delivered digitally. Care and guidance are designed to be stage-based and personalized, ensuring women receive relevant support aligned with where they are in their journey rather than generic information. The business follows a trust-first and counselling-led approach. Users can start with free demo sessions or initial guidance, allowing them to experience the quality of the platform before committing financially. Once confident, they can opt into paid programs or longer-term subscriptions tailored to their needs. From a business standpoint, eazyPregnancy operates on a service-led revenue model, combining subscriptions, program-based pricing, and expert partnerships. The digital delivery model enables scalability while keeping costs manageable, allowing the platform to reach a wide and diverse user base. Ultimately, eazyPregnancy aims to make this life stage feel calmer, more informed, and more supported, while building a sustainable and impact-driven business.

Startup Teams

• 1 Barkha Chaturvedi (Director)
• 2 Dr Priya Shikha Modi (Founder)
• 3 Yash Chaturvedi (Founder)

Incubation Details

• Incubator Name
  SANSKRITI UNIVERSITY BUSINESS INCUBATION CENTER
• Incubator Host Institution
  SANSKRITI UNIVERSITY
• State
  Uttar Pradesh
• City
  Mathura