Bussiness Ideas

MantrPen is India's first privacy-first, AI-powered digital tailoring platform addressing critical pain points in online ethnic wear. The problem is significant: customers face 25-35% return rates due to poor fit uncertainty when shopping online, combined with privacy risks of uploading full-body photos to cloud servers. Our innovative solution combines four pillars: (1) Privacy-First Virtual Try-On using on-device machine learning to extract body measurements without transmitting facial data, (2) Culture-Aware AI Recommendation Engine trained specifically on Indian regional fashion datasets (not Western models), (3) Digitized Artisan Network enabling direct connection between customers and skilled artisans with real-time progress tracking and transparent ratings, and (4) Integrated Supply Chain with direct fabric sourcing from mills to eliminate artisan procurement burden. Market opportunity is substantial: ethnic wear market is ?1.75 lakh crore (12.6?GR). Our unit economics are strong: ?4,650 AOV with 23% commission + 20?bric markup. Year 1 targets: ?15-22 crores revenue, 150,000 customers, 100 artisans, <10% return rate. Defensibility includes 2 utility patents (privacy-first VTO + culture-aware AI) and proprietary Indian fashion datasets, creating a 20-year IP moat. Team combines cognitive science PhD (CEO), fashion expertise (Creative Director), ML specialists, and textile engineers, uniquely positioned to execute this vision at scale.

Startup Teams

• 1 TAPAS RANJAN RATH (Director)
• 2 VANYA RATH (Director)

Incubation Details

• Incubator Name
  Start-up Incubation and Innovation Centre UPTTI, Kanpur
• Incubator Host Institution
  Uttar Pradesh Textile Technology Institute, Kanpur
• State
  Uttar Pradesh
• City
  Kanpur Nagar