Bussiness Ideas

Industale is a contemporary fashion and lifestyle brand that reimagines traditional Indian craftsmanship for the modern, global consumer. Rooted in the richness of India’s textile heritage, the brand offers a curated range of ethnic wear including sarees, kurta sets, co-ord ensembles, and jewellery that blend timeless techniques with clean, modern silhouettes. The core idea is to make heritage fashion more relevant, wearable, and versatile for today’s lifestyle—shifting it from occasion-based usage to everyday elegance. At its heart, Industale operates at the intersection of culture and design innovation, between artisanal fashion and fast fashion. It works to preserve and celebrate artisanal craftsmanship while presenting it in a way that resonates with a younger, globally aware audience. Each product is designed to strike a balance between authenticity and adaptability, ensuring that traditional fabrics and techniques are not just retained, but elevated through thoughtful design and styling. Beyond product, Industale is building a digitally enabled shopping experience. Its platform integrates an AI-powered assistant that acts as a personalized style guide, helping customers discover products suited to their preferences, occasions, and fit. This enhances the overall customer journey by making it more intuitive, interactive, and tailored—bridging the gap between physical retail assistance and online convenience. The brand targets men and women aged 30 to 40 with a preference for premium, design-led fashion. While it has strong roots in India, Industale is also focused on expanding into international markets such as the United States, Singapore, and UAE, catering to a growing audience that values cultural authenticity with modern aesthetics. In essence, Industale is not just selling apparel and jewellery; it is building a lifestyle narrative that celebrates heritage in a contemporary context. By combining product reimagination, AI and mobile first experience, and a global outlook, the brand aims to redefine how Indian fashion is perceived and consumed in today’s world.

Startup Teams

• 1 Priyamvada Gattani (Director)
• 2 Keshav Gattani (Director)

Incubation Details

• Incubator Name
  NIET Technology Business Incubator Foundation
• Incubator Host Institution
  Noida Institute of Engineering and Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar