Bussiness Ideas

The business concept is centered on delivering pure, adulteration-free A2 milk sourced exclusively from indigenous desi cows through a transparent, technology-enabled dairy model. The startup directly connects farmers to consumers, eliminating middlemen and ensuring fair pricing for farmers and consistent quality for consumers. The core of the business is a blockchain-based traceability system that digitally records every stage of the milk supply chain, including farmer details, cow breed verification, milk collection, quality testing, cold-chain handling, and final delivery. This ensures complete transparency, builds consumer trust, and addresses one of the biggest challenges in the dairy sector—milk adulteration. The startup follows standardized hygienic processes, strict quality control, and a controlled cold-chain system to preserve the nutritional value of A2 milk. The business primarily targets health-conscious urban and semi-urban consumers who seek safe, natural, and traceable dairy products. In addition, the business operates on a zero-waste and sustainable dairy concept, where by-products such as cow dung and organic waste are utilized for manure, biogas, or allied agricultural purposes. This approach supports environmental sustainability while generating additional value. Overall, the business aims to create a scalable, technology-driven, and socially impactful dairy ecosystem that enhances farmer income, ensures food safety, and delivers premium-quality A2 milk to consumers.

Startup Teams

• 1 LAKSHMAN SINGH YADAV (Director)
• 2 MANSA YADAV (Director)

Incubation Details

• Incubator Name
  NGI INCUBATOR
• Incubator Host Institution
  NGI INNOVATION FOUNDATION
• State
  Uttar Pradesh
• City
  Meerut