Bussiness Ideas

Pinenow Tech Private Limited is a technology-enabled eyecare and eyewear delivery startup built on the trusted legacy of Shree Chand Chashma Wale, with over 26 years of experience in optical retail and vision care. The business concept is to modernize traditional optical services by combining expert-led prescription accuracy with fast, reliable delivery of spectacles and eyecare products. The company focuses on solving key customer pain points such as long waiting periods, incorrect lens power, poor fitting, and limited brand options. Pinenow Tech ensures customers receive the right spectacles with the right power, verified by experienced opticians, and delivered quickly—often within hours to a short turnaround time depending on location. Operating through a hybrid model (offline expertise + technology-driven operations), the startup offers access to all major lens and frame brands, personalized eyecare services, and strong after-sales support. Unlike online-only platforms, Pinenow Tech emphasizes physical verification, precision fitting, and customer trust, which leads to high satisfaction and repeat business. The concept is designed to be scalable across Tier-2 and Tier-3 cities in Uttar Pradesh, with future expansion through multi-location hubs, franchises, and B2B supply to local opticians, positioning Pinenow Tech as a fast, accurate, and trustworthy eyecare delivery brand in India.

Startup Teams

• 1 Utkarsh Khurana (Founder)
• 2 Sangeeta Khurana (Founder)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi