Industry : Healthcare & Life-Sciences
The business is built around a technology-led behavioral support platform that addresses widespread lifestyle and mental well-being challenges through personalized, scalable, and non-clinical interventions. A large segment of the population struggles with behavior-driven health issues such as smoking, attention and focus difficulties, poor routines, and impulse control. Existing solutions are either generic self-help content, expensive one-on-one therapy, or medication-led approaches that are not always accessible, affordable, or sustainable. This creates a significant gap between awareness and consistent action. Our solution bridges this gap by offering a mobile-based, AI-powered behavioral guidance system that personalizes interventions based on individual behavior patterns, motivations, and triggers. Using Large Language Models, behavioral science frameworks, and adaptive algorithms, the platform delivers structured programs, real-time nudges, reflective exercises, and progress tracking that evolve with the user over time. Optional IoT and data integrations further enhance contextual personalization where relevant. The platform operates on a B2C and B2B2C model. On the consumer side, users access the application through a freemium or subscription-based model, with premium features offering deeper personalization, advanced programs, and continuous guidance. On the enterprise side, the solution can be offered to employers, insurers, wellness providers, and digital health partners as a scalable behavior-change layer to improve engagement, productivity, and long-term health outcomes. Revenue is generated through subscriptions, enterprise licensing, and strategic partnerships. The solution is designed to be cost-efficient and scalable due to its AI-first architecture, allowing high-quality support without proportional increases in human intervention. The business prioritizes ethical AI use, data privacy, and compliance with applicable digital health and data protection regulations. The platform is positioned as a preventive and supportive wellness solution, complementing existing healthcare systems rather than replacing clinical diagnosis or treatment. By combining behavioral science with modern AI technology, the company aims to build a sustainable digital business that delivers measurable lifestyle improvements at population scale, while creating long-term value for users, partners, and the healthcare ecosystem.
Show More
Year of Establishment2025