Bussiness Ideas
Morbid is an emotional-support app where people can talk to real human listeners whenever they feel stressed, lonely, anxious or heartbroken. In India, most people who need help never reach a psychologist because of stigma, cost, or lack of time. They don’t necessarily want “therapy”; they just want someone mature, non-judgmental and available right now. Morbid fills this gap with an on-demand, anonymous conversation service.
Users download the app, add money to their in-app wallet and connect with a listener over audio, video or chat on a simple pay-per-minute model. They are not required to share their real name, phone number or email, which makes it much easier to open up. On the other side, Morbid onboards and trains listeners, and passes around 60% of call revenue directly to them through an asset-light model. This keeps pricing affordable for users while creating meaningful part-time income for listeners.
The primary target segment is young adults and working professionals in Indian metro and Tier-2 cities, who are dealing with relationship issues, family pressure, career stress and loneliness. Revenue today comes from per-minute usage, with future potential in subscription packs and B2B partnerships with corporates and colleges. In about 1.5 years, Morbid has crossed 3 lakh downloads and ~?1.5 crore annualised revenue with minimal marketing, showing strong demand for this kind of service-based innovation in emotional well-being.
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