Bussiness Ideas

We are building a Sustainable Aviation Fuel (SAF) company that produces low-carbon jet fuel from abundant, scalable feedstocks such as ethanol, using an advanced Alcohol-to-Jet (ATJ) process. Our goal is to create a cost-competitive, drop-in alternative to conventional jet fuel that can be used in existing aircraft and infrastructure without modification. By focusing on process efficiency, catalyst innovation, and industrial scalability, we aim to overcome the key limitations of current SAF solutions—namely high cost and limited feedstock availability. The business model is centered on large-scale production and long-term offtake agreements with airlines, fuel suppliers, and distributors, in a market where demand is rapidly growing due to regulatory mandates and decarbonization targets. Biggest Industry Trends Impacting Our Business Mandated Shift to Sustainable Aviation Fuel (SAF) Governments and industry bodies like International Air Transport Association are pushing aggressive SAF blending targets, effectively making demand non-optional for airlines. Rapid Growth in Aviation Demand Global air travel—especially in emerging markets like India and Asia—is expanding ????, increasing overall jet fuel demand and the absolute need for SAF. Feedstock Transition Toward Scalable Inputs The industry is moving away from limited waste-based feedstocks (HEFA) toward abundant, scalable options like alcohols and e-fuels, validating our approach. Cost Reduction & Commercial Viability Focus The market is shifting from “green premium” to cost competitiveness, with airlines prioritizing solutions that can scale economically.

Startup Teams

• 1 Shrey agarwal (Founder)
• 2 Viraj Bhatia (Director)

Incubation Details

• Incubator Name
  HBTU TBI Foundation
• Incubator Host Institution
  Harcourt Butler Technical University Kanpur
• State
  Uttar Pradesh
• City
  Kanpur Nagar