Bussiness Ideas

VELASTE is a premium luxury menswear startup focused on creating relaxed, premium, climate-friendly fashion tailored for modern Indian and global consumers. The brand blends minimal luxury aesthetics with everyday comfort, offering versatile essentials designed for Indian weather and lifestyle. VELASTE aims to bridge the gap between expensive international wear and low-quality fast fashion by delivering high-quality garments suited to Indian weather conditions and lifestyle needs. VELASTE follows a community-driven and limited-batch product model, where customer feedback, digital engagement, and real market insights shape product development. This approach reduces waste, improves product-market fit, and builds strong brand loyalty.The startup follows a community-driven and data-informed product development approach. Customer feedback, social media engagement, and real market insights help shape designs, fits, and product categories before production. VELASTE is also committed to supporting Indian manufacturers and encouraging student participation through internships and startup incubation initiatives. The startup operates with a digital-first growth strategy, leveraging social media storytelling, influencer collaborations, and youth culture to build an authentic fashion identity. With a focus on quality fabrics, clean silhouettes, and practical innovation, VELASTE aims to redefine contemporary Indian wear with a premium yet accessible approach. Vision: To build a modern Indian street-luxury label that represents confidence, comfort, and originality.

Startup Teams

• 1 Vishal Gangwar (Director)
• 2 Shant Devi (Director)

Incubation Details

• Incubator Name
  INVERTIS INNOVATION AND INCUBATION FOUNDATION
• Incubator Host Institution
  INVERTIS UNIVERSITY
• State
  Uttar Pradesh
• City
  Bareilly