Bussiness Ideas

We operate a D2C-first model to maximize margins, control brand narrative, and build a direct, high-intent consumer base from day one. This allows us to own customer data, iterate quickly, and scale efficiently with strong unit economics. Sentiments is a gender-neutral footwear and lifestyle brand rooted in refined design and retro Indian elegance. Defined by contoured silhouettes, timeless colours, and thoughtful textures, our products transition effortlessly across streetwear, smart casual, and tailored formality. Our design language draws from India’s understated craft traditions—where artistry is inherited and embedded in everyday life—translated with restraint into form and detail, rather than surface decoration. Positioned at the intersection of culture and commerce, we reinterpret heritage into contemporary, globally relevant products. This creates a differentiated brand with strong recall and emotional depth. Our accessible luxury pricing (~?5,500) targets a fast-growing, design-conscious consumer segment. With ~59% gross margins, controlled production, and limited inventory risk, the business is structured for early profitability and capital efficiency. As we scale, we will expand into select retail partnerships and flagship experiential stores, while continuing to drive growth digitally—building a culturally rooted, globally scalable brand with strong margins and repeat demand.

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Startup Teams

• 1 Aditya Kumar (Founder)
• 2 Yogesh Krishn Sen (Founder)

Incubation Details

Not Incubated