Bussiness Ideas

Pashmsutra is a D2C Brand that is started with a vision to fill the gap between authentic Kashmiri pashmina and the discerning buyers across the globe who value its true worth but are often end up buying fake or inferior pashmina because of inaccessibility. On one hand we make sure that our weavers and artisans get their deserved share and on the other we want that our customers get nothing less than GI Tagged Certified pure pashmina. To keep the cost and quality in control we procure the raw pashmina directly from Ladakh which then processed and woven at our own looms in Srinagar. The entire process right from collection of raw pashmina to the finished product is ecofriendly, and carried out without the use of any industrial equipments. We work with different designers to incorporate latest trends also making the product for all types of customers, traditional or modern. Since we are a D2C Brand with a global presence, we need to cater to the needs and tastes of international buyers. We make sure that all our products are GI Tagged Certified from CDI Srinagar so that the buyers are confident about the quality and authenticity of our products.

Startup Teams

• 1 RITU GUPTA (Partner)
• 2 Akshat Jalan (Partner)

Incubation Details

• Incubator Name
  INNOVATION AND INCUBATION FOUNDATION IIIT ALLAHABAD
• Incubator Host Institution
  IIIT ALLAHABAD
• State
  Uttar Pradesh
• City
  Prayagraj