Bussiness Ideas

UPDC Hospitalities Private Limited is developing India’s first world-class Perfume Tourism Experience Center in Kannauj, the historic perfume capital of India. The project aims to transform Kannauj into a globally recognized experiential tourism destination by blending heritage perfumery, culture, hospitality, and luxury retail into one immersive visitor experience. The Experience Center will showcase Kannauj’s centuries-old perfume-making tradition through a perfume museum, live distillation demonstrations using traditional Deg-Bhapka methods, interactive “make your own perfume” workshops, curated heritage walks, and cultural performances. Visitors will also engage with luxury fragrance retail inspired by gourmet perfumery, themed cafés, and experiential dining concepts that connect fragrance with food and storytelling. The business is built on the fast-growing experiential tourism economy, where travelers increasingly seek authentic, hands-on cultural experiences rather than passive sightseeing. UPDC Hospitalities will monetize through multiple revenue streams including entry tickets, workshops, retail fragrance sales, café and dining, brand collaborations, curated events, corporate offsites, and destination weddings. Beyond commercial value, the project creates strong social and cultural impact by preserving traditional perfumery skills, generating sustainable livelihoods for Kannauj artisans, and promoting Uttar Pradesh as a premium tourism destination. The long-term vision is to establish Kannauj as the “Grasse of India” and create a scalable experiential tourism model that can be replicated across other heritage destinations in India.

Startup Teams

• 1 UDAYA NARAIN KAPOOR (Director)
• 2 PRANAV KAPOOR (Director)

Incubation Details

• Incubator Name
  Integral Startups Foundation-Centre for Incubation and Entrepreneurship Development
• Incubator Host Institution
  Integral University
• State
  Uttar Pradesh
• City
  Lucknow