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Nowadays life, characterized by busy schedules, long working hours,has led to an increased demand for convenient, ready-to-eat, and packaged sweet snacks and blaming traditional sweets of being unhealthy.younger generations prefer foreign foods such as Chinese foods over sweets although they are more harmful to health than traditional foods.Indian sweets, or mithai, are a fundamental part of Indian heritage, symbolizing joy, prosperity, and togetherness, they are integral to religious rituals as “prasad” . Festivals like Diwali , Holi etc have deep historic roots reflecting family traditions passed down generations connecting people to their culture .We at Mandhyan Sweets & Foods Private Limited have shifted our focus towards countering this mentality of traditional sweets being unhealthy while other equally harmful snacks and edibles are consumed regularly by manufacturing, preparing, processing, refining, blending, packing, distributing, supplying, trading, and selling all kinds of sweets, confectionery items, especially sweets and confectionery for health conscious people, traditional Indian mithai with fewer calories, bakery products, namkeens, snacks, chocolates, and all related food products in India or elsewhere. For example We have tried to combined the goodness of Dates ( Khajur ) and other dry fruits to develop sweets that taste equally traditional while being ideal for the mordern ideology of being health conscious. Similarly we have other mithais also to cater to increasing needs

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Entity Type
Private Limited Company
Sectors
Food Processing
Startup Stage
Prototype

Startup Teams

  • 1 PAWAN MANDHYAN (Director)
  • 2 PAYAL LEKHWANI (Director)

Incubation Details

  • Incubator Name
    CHHATRAPATI SHAHU JI MAHARAJ INNOVATION FOUNDATION
  • Incubator Host Institution
    CSJM University
  • State
    Uttar Pradesh
  • City
    Kanpur Nagar

Approved Incentive

Not Available

Year of Establishment2025

Location

State
Uttar Pradesh
Disctrict
Kanpur Nagar
Pincode
208006