Bussiness Ideas

India has 242 million women experiencing recurring menstrual disruption. 71.2% report moderate-to-severe daily life impact. 46.3% use no structured solution. The problem is not awareness -it is design. Every product in the market treats Week 1 and Week 4 of the menstrual cycle identically, ignoring both the phased biology of the cycle and the constitutional differences between women. Aadigra is India's first cycle-phase personalised menstrual wellness system. Built on three integrated pillars -Prakriti-based Ayurvedic profiling, four-week differentiated FSSAI-compliant formulations, and a digital adherence layer -Aadigra delivers a system that adapts to what a woman's body needs each specific week, not just each month. A five-question digital Prakriti assessment identifies each woman's constitutional type (Vata, Pitta, or Kapha) and maps her to the right weekly protocol. A built-in adherence architecture addresses the most consistent failure point in women's wellness -not intention, but routine friction. Validated by primary research with FII-IIM Ahmedabad and Capstone-IIT Kanpur (N=313), Aadigra targets urban, health-aware women aged 23-35 in metro cities. Serviceable Available Market: Rs 1,880 crores annually. DPIIT recognised. 51% women-owned. Currently entering POC stage.

Startup Teams

• 1 Ankket Jain Papriwal (Founder)
• 2 Sashwata Dey (Founder)

Incubation Details

• Incubator Name
  ATAL INCUBATION CENTRE BIMTECH
• Incubator Host Institution
  Birla Institute of Management Technology
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar