Bussiness Ideas

Kanjicool is a health-focused beverage startup that aims to revive and modernize the traditional Indian fermented drink kanji. The company is developing a natural, plant-based probiotic beverage that supports gut health while providing a refreshing and nutritious alternative to sugary and carbonated drinks. By combining traditional Indian fermentation knowledge with modern food processing techniques, Kanjicool offers a functional beverage that is both healthy and culturally rooted. The product is made using natural ingredients such as pineapple peel and selected spices, fermented through a controlled natural process to develop beneficial probiotics. Unlike many dairy-based probiotic drinks, Kanjicool is completely plant-based and suitable for consumers who are lactose intolerant or prefer vegan options. The drink contains no artificial preservatives, colors, or flavors, making it a clean-label and health-conscious choice for modern consumers. Kanjicool targets the rapidly growing health and wellness beverage market, particularly consumers who are increasingly aware of the importance of gut health. The brand positions itself as an affordable and accessible probiotic drink that blends traditional Indian heritage with modern lifestyle needs. Currently, the startup has successfully developed a prototype and is preparing for pilot market testing to gather consumer feedback and refine the product further. In the future, Kanjicool plans to expand its product range with different flavors and functional variants while scaling distribution through retail stores, online platforms, and health-focused outlets. Through innovation, sustainability, and tradition, Kanjicool aims to become a leading Indian probiotic beverage brand promoting healthier lifestyles.

Startup Teams

• 1 ABHISHEK SINGH (Founder)
• 2 TANUSHKA (Partner)

Incubation Details

• Incubator Name
  INVERTIS INNOVATION AND INCUBATION FOUNDATION
• Incubator Host Institution
  INVERTIS UNIVERSITY
• State
  Uttar Pradesh
• City
  Bareilly