Bussiness Ideas

Aughi Handicraft Pvt. Ltd. is a handicraft enterprise focused on preserving and promoting traditional Indian embroidery while creating sustainable livelihood opportunities for rural artisans. The company works closely with skilled embroidery artisans to produce high-quality handcrafted products that combine traditional techniques with modern design aesthetics. By bridging the gap between artisans and markets, Aughi Handicraft aims to transform heritage embroidery into premium lifestyle products for both domestic and international customers. The venture primarily focuses on developing embroidered products such as apparel, home décor items, accessories, and customized gift products. Through design innovation, quality control, and product diversification, Aughi ensures that traditional embroidery patterns are adapted to meet contemporary market trends and consumer preferences. A key aspect of the business model is direct collaboration with artisan communities, particularly women artisans in rural areas. Aughi Handicraft provides skill development, fair wages, and regular employment opportunities, enabling artisans to achieve financial independence while preserving their cultural craft traditions. The company also focuses on expanding market reach through exhibitions, retail partnerships, corporate gifting, and digital platforms. Strong branding and storytelling highlight the uniqueness and cultural value of each handcrafted embroidered product. Through this approach, Aughi Handicraft Pvt. Ltd. aims to create a sustainable handicraft ecosystem that preserves traditional embroidery, empowers artisan communities, and positions Indian handmade embroidery products as valuable and globally appreciated lifestyle goods.

Startup Teams

• 1 Tamalika Sharma (Director)
• 2 Ashish Mohan Sharma (Director)

Incubation Details

• Incubator Name
  INVERTIS INNOVATION AND INCUBATION FOUNDATION
• Incubator Host Institution
  INVERTIS UNIVERSITY
• State
  Uttar Pradesh
• City
  Bareilly