Bussiness Ideas

Equitty is an AI-enabled investment guidance platform designed to simplify investing for retail and first-time investors in India. Despite having over 20 crore DEMAT accounts, active participation in equity markets remains below 7%, primarily due to lack of financial awareness, fragmented information sources, and absence of guided decision-making . Existing platforms focus mainly on trade execution and complex analytics, making them difficult for beginners to use effectively. As a result, many investors either make uninformed decisions or avoid investing altogether. Equitty addresses this gap by providing a unified platform that integrates portfolio tracking, AI-driven insights, simplified analysis tools, and financial education. The platform helps users track their investments across multiple accounts, understand market trends, and make data-driven decisions through an intuitive and easy-to-use interface. The business operates on a freemium model, offering basic features for free while monetizing through subscriptions, pay-per-use tools, and premium insights. With the rapid growth in digital adoption and increasing participation of retail investors, Equitty is well-positioned to scale as a trusted financial guidance platform in India. The goal is not just to enable investing, but to build long-term financial awareness and responsible investing behavior among users.

Startup Teams

• 1 VIPIN KUMAR (Director)
• 2 RESHU RANI (Director)

Incubation Details

• Incubator Name
  IIMT LADDER BUSINESS FOUNDATION
• Incubator Host Institution
  IIMT LADDER BUSINESS FOUNDATION
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar