Bussiness Ideas

PARQIS is an online shopping platform where you discover products by watching short, entertaining videos — not by searching for them. Think of it like scrolling Instagram Reels or YouTube Shorts, but every video features a real product you can buy immediately, right there on the spot. Every brand on PARQIS is hand-picked and verified before they can sell. This means shoppers never have to wonder if a brand is genuine or trustworthy — a problem that is very common on platforms like Amazon or Meesho where anyone can list anything. PARQIS solves that by acting as a quality filter between brands and buyers. Creators — people who make entertaining short videos that naturally feature products — are a core part of how the platform works. Viewers don't feel like they're watching an ad; they're watching content they genuinely enjoy, and the product becomes something they desire naturally. When a viewer buys something after watching a creator's video, that creator earns a direct commission. This makes it a real income opportunity, not just a side hobby. For small and growing Indian D2C brands, PARQIS fills a gap that currently doesn't have a good solution. Instagram ads are expensive. Amazon takes away margins and brand identity. PARQIS gives them a dedicated space to reach genuinely interested buyers through content they actually enjoy watching. As the platform grows, PARQIS will build its own AI-powered system that learns each user's taste and automatically shows them the products most relevant to them — making discovery smarter and more personal over time.

Startup Teams

• 1 Gaurav Bhatt (Founder)
• 2 Md Zaid Khan (Founder)

Incubation Details

• Incubator Name
  IIMT Business Incubator Foundation
• Incubator Host Institution
  IIMT UNIVERSITY
• State
  Uttar Pradesh
• City
  Meerut