Bussiness Ideas

Freedom Detergent Powder & Liquid is an emerging FMCG brand focused on delivering effective, affordable, and skin-friendly cleaning solutions for Indian households. The brand offers a wide range of detergent powders and liquids formulated to remove tough stains while being gentle on hands and fabrics. Special attention is given to balanced chemical composition, ensuring high performance without compromising user safety or environmental responsibility. Freedom Detergent products are designed for daily household use as well as bulk and commercial requirements, making them suitable for homes, hostels, hotels, restaurants, and small institutions. The brand emphasizes consistent quality, competitive pricing, and attractive packaging to compete effectively with established national and regional players. Manufacturing operations follow standard quality control processes, ensuring uniformity in formulation, fragrance, and cleaning efficiency across batches. The business model combines manufacturing, wholesale, and retail distribution, with a growing presence through local distributors, modern trade, and online platforms. Freedom Detergent aims to build strong brand recall in North India, particularly in Uttar Pradesh, by focusing on value-for-money products, reliable supply chains, and customer-centric service. With scalable production capacity and a clear focus on branding and market expansion, Freedom Detergent Powder & Liquid is positioned for steady growth in the highly competitive home care segment.

Startup Teams

• 1 HASHMAT ALI (Founder)
• 2 GULISTA GULZAR (Director)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi