Industry : Others (Diverse Industries)
ZONTREK is a direct-to-consumer (D2C) footwear startup focused on delivering stylish, comfortable, and affordable sneakers for India’s growing youth and urban population. The brand addresses a significant gap between high-priced international sneaker brands and low-quality unorganized alternatives by offering premium design, everyday comfort, and value-driven pricing. ZONTREK’s products are developed with a strong emphasis on ergonomic fit, lightweight construction, breathable materials, and durable, shock-absorbent soles, making them ideal for daily wear, travel, and casual lifestyles. The company adopts a design-led and customer-centric approach, continuously improving products based on consumer feedback. Select product lines use vegan-friendly materials, aligning with the rising demand for responsible and ethical fashion choices. The business operates through its proprietary e-commerce platform, following an online-first and asset-light model. This allows ZONTREK to maintain direct relationships with customers, optimize inventory, gather real-time market insights, and improve margins by eliminating intermediaries. Brand growth is driven through digital marketing, social media campaigns, influencer collaborations, and customer reviews, enabling efficient customer acquisition and strong brand recall. With support from the UP Seed Fund Grant, ZONTREK plans to strengthen manufacturing partnerships within India, invest in product innovation, quality control, and packaging, and enhance its technology and marketing capabilities. The company also aims to expand into additional footwear categories and offline touchpoints over time. ZONTREK’s long-term vision is to build a scalable, recognizable Indian sneaker brand that generates employment, supports local supply chains, and contributes to sustainable economic growth in Uttar Pradesh.
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Year of Establishment2025