Bussiness Ideas

AMINS Edutainment Pvt. Ltd. is a product-driven early childhood education company centered on Crayo, a comprehensive range of zero-screen, play-based learning solutions for children aged two to eight years. Crayo responds to rising concerns about excessive screen exposure by delivering learning through physical kits, books, storytelling, and guided activities that actively engage children and parents. The Crayo ecosystem includes Crayo Books, Crayo @School Activity Boxes, Crayo @Home Boxes, Crayo Lab, and Crayo Kahaniya. Each product is aligned with the proprietary Rainbow Curriculum, built on a One Month One Book framework that structures learning in simple, repeatable cycles. This approach reduces cognitive load while reinforcing concepts through stories, hands-on tasks, and creative play. Inspired by Montessori principles and Finnish early education practices, Crayo products are designed to develop cognitive, emotional, social, and motor skills while addressing multiple intelligences. Crayo follows a scalable, multi-channel business model. Schools, preschools, and daycare centers adopt Crayo as a curriculum-aligned learning solution, while parents use it to extend classroom learning into daily home routines. Supported by the Crayo Learn App for parent milestone tracking without child screen exposure, Crayo positions itself as a content-owned alternative to digital edtech, transforming early learning into a joyful experience.

Startup Teams

• 1 Mousumi Sinha (Founder)
• 2 Meenakshi Dutta (Director)

Incubation Details

• Incubator Name
  IIMT LADDER BUSINESS FOUNDATION
• Incubator Host Institution
  IIMT LADDER BUSINESS FOUNDATION
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar