Craft My Garden - Business Concept (Brief) The Problem Plant maintenance services in India are plagued by ghost attendance, inconsistent care, and zero accountability. Corporate offices can't verify if gardeners actually serviced plants. Homeowners lack expertise and time for indoor gardening. The ?5,000+ crore unorganized plant care market has no quality standards or service verification. Our Solution Craft My Garden brings tech-enabled transparency to plant care through two offerings: 1. GreenGuardâ„¢ (B2B Corporate) NFC-tagged plants requiring physical scanning for attendance Environmental sensors monitoring temperature, humidity, light per zone Supervisor audits with photographic evidence Monthly audit-ready reports with plant health analytics Capped replacement coverage for proven maintenance errors 2. Home & Lifestyle Solutions (B2C) Ready-to-install garden packages (indoor plants, balcony gardens, terrace farms) Professional design, supply, installation, and 15-45 day support Eliminates research/sourcing burden for urban homeowners Innovation First in India to use NFC verification + IoT sensors for plant maintenance. Transforms manual, trust-based service into transparent, data-backed facility management. Unlike competitors offering either B2B maintenance OR B2C sales, we uniquely combine both under one brand. Business Model Revenue Streams: B2B: Monthly retainers ?15K-50K per corporate client (recurring) B2C: Garden packages ?5K-50K per installation (one-time + repeat purchases) Target: 70% recurring B2B revenue, 30% high-margin B2C sales Market Opportunity Corporate: 50,000+ offices, IT parks, hotels in tier-1/2 cities needing plant maintenance Consumer: 10 crore+ urban households with growing indoor gardening trend Serviceable market: ?500 crore annually in UP, Maharashtra, Karnataka Competitive Edge Tech verification eliminates industry's #1 pain point (ghost attendance) Founder's 4+ years government project experience brings institutional-quality processes Dual B2B+B2C model creates balanced revenue and cross-selling opportunities Incubated at AIC-MFIE-BHU with technology development support Traction Incorporated January 2026 GSTIN: 09AANCC4763E1ZF Piloting GreenGuardâ„¢ on live project (NHAI Prayagraj) 3 corporate prospects in pipeline (500+ plants combined) Technology operational: NFC system deployed, sensors integrating Scalability Asset-light model: technology + trained personnel Standardized deployment: 1-2 days per location Hardware costs decrease 40% at scale Cloud-native software supports unlimited locations Geographic expansion via franchisee model (Phase 2)
Show MoreYear of Establishment2026