Industry : Healthcare & Life-Sciences
Our business is built around a digital-first pet healthcare platform that serves both B2C and B2B customers, with a strong focus on subscription-based digital features. The goal is to help pet owners keep their pets healthy through continuous monitoring, expert guidance, and personalized care, rather than reacting only when illness occurs. The primary revenue driver is our subscription model, which gives users access to advanced digital features. One of the key offerings is Vet Connect, a feature that allows pet owners to consult licensed veterinarians directly through the platform. By sharing real time and historical health data collected from the smart collar, veterinarians can provide more accurate advice, early diagnosis, and treatment recommendations without the need for frequent clinic visits. Another core digital feature is personalized health recommendations. Using data such as activity levels, behaviour patterns, sleep quality, and basic vitals, the platform generates customized guidance to help pet owners maintain their pet’s overall health. These recommendations cover areas such as nutrition, daily activity, vaccination reminders, preventive care, and early warning alerts for potential health issues. In addition to digital services, revenue is generated through the sale of smart pet collars, which act as the data collection device for the platform. Further income is earned through curated pet accessories and health-related products that complement the digital ecosystem.
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Year of Establishment2025