Bussiness Ideas

Vervana is a B2B agri-infrastructure and market-access startup that works exclusively with Farmer Producer Organisations (FPOs) to improve post-harvest income outcomes for farmers. The startup addresses the persistent challenge of distress selling caused by limited storage access, high price volatility, and fragmented market linkages. Vervana enables FPOs to aggregate produce across members and partner FPOs, store storable agricultural commodities using crop-specific scientific storage protocols, and access assured B2B buyers such as processors, wholesalers, and institutional purchasers. By combining aggregation, storage, and market access into a single operating model, Vervana helps FPOs decide when to sell or hold produce based on market conditions rather than immediate cash needs. The core innovation lies in treating storage as an income-planning and price-stabilisation tool rather than a passive infrastructure service. The model improves price realisation, reduces post-harvest losses, and creates predictable revenue cycles for FPOs and their farmer members. Vervana follows an asset-light approach by leveraging partnered storage infrastructure while maintaining operational and quality control through standard operating procedures and digital tracking. Designed for rural and semi-rural contexts, the business model is scalable, low-risk, and aligned with the goal of strengthening FPOs as sustainable commercial entities rather than short-term aggregation bodies.

Startup Teams

• 1 Ramjee Patel (Director)
• 2 Savita Devi (Director)

Incubation Details

• Incubator Name
  Ideation Innovation & Incubation (I-3) Foundation
• Incubator Host Institution
  Indian Institute of Technology (Banaras Hindu University) Varanasi
• State
  Uttar Pradesh
• City
  Varanasi