Bussiness Ideas

Ruchs is a sustainable FashionTech startup reimagining the future of fashion through modular design, circular thinking, and technology-driven innovation. Founded by NIFT Delhi alum Ruchi Sachdeva, Ruchs was created to address critical challenges in the fashion industry, including overconsumption, textile waste, low garment utilization, and the lack of technology integration in sustainable fashion. The brand develops versatile, multi-way garments that can transform across styles, lengths, and occasions, enabling consumers to derive greater value from fewer products. By extending garment life and increasing wardrobe utility, Ruchs promotes more responsible consumption while maintaining contemporary aesthetics and functionality. Ruchs uses sustainable and plant-based materials such as bamboo, sugarcane, linen, milk fabric, and rose-petal fabric to reduce environmental impact. The company also leverages AI-driven design workflows, CLO3D virtual prototyping, and future AR-based virtual try-on experiences to minimize sampling waste, improve product development efficiency, and enhance customer engagement. With a vision to become a global sustainable lifestyle and FashionTech brand, Ruchs aims to expand beyond apparel into accessories, footwear, bags, menswear, and kidswear. The company is building a one-stop ecosystem where sustainability, innovation, technology, and design come together to create a smarter and more circular future for fashion.

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Startup Teams

• 1 Ruchi Sachdeva (Director)
• 2 Sunita (Director)

Incubation Details

Not Incubated