Bussiness Ideas

AuraaLook is an AI-powered salon ecosystem platform that digitizes and connects India's highly fragmented beauty and wellness industry. We are building a unified marketplace where customers can discover, compare and instantly book salon services — both in-salon and at-home — while empowering salon owners with smart tools to grow their business digitally. India has over 7 million salons, of which 95% operate without any digital presence. There is no structured platform that serves small and mid-range salons the way AuraaLook does. We solve this by offering a zero-cost onboarding model where salons join for free and only pay when they grow. What sets AuraaLook apart is our proprietary in-house AI agent — the first of its kind in India's salon industry — that any salon owner can deploy directly from our app to handle appointment bookings and customer communication automatically, 24/7, in regional languages, without any technical knowledge or additional staff. Our revenue model is built on a monthly subscription plan of ₹799 per salon and a 10% commission on bookings, supplemented by strategic partnerships with home service platforms to accelerate revenue growth without heavy customer acquisition cost. Beyond booking, AuraaLook is building India's first full-stack salon economy — covering stylist job matching, B2B cosmetic supply, salon franchise facilitation, interior and setup consulting, and dermatologist consultation booking — creating a powerful network effect that strengthens with every salon and customer onboarded. We are targeting a ₹1.5 Lakh Crore market growing at 12?GR, with a clear roadmap to onboard 20,000 salons across India in 3 years and generate ₹7.8 Crore in revenue through subscriptions and partnerships alone — with commission model adding significant upside at scale.

Startup Teams

• 1 Rajat Srivastava (Founder)
• 2 Shriyan Jaiswal (Director)

Incubation Details

• Incubator Name
  AIC - Mahamana Foundation for Innovation & Entrepreneurship - IM-BHU
• Incubator Host Institution
  Institute of Management Studies, Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi