Bussiness Ideas

KANJI+ is a modern Indian functional beverage brand by Zemiq Foods Pvt. Ltd. created to bring traditional fermented drinks into a convenient, ready-to-consume format. Our first product is an 80ml beetroot kanji shot, inspired by India’s homemade kanji recipe and positioned as a daily digestive wellness ritual for urban consumers. KANJI+ is made using naturally fermented ingredients such as beetroot, carrot, mustard seeds, ginger and traditional spices. The brand aims to offer a clean-label beverage with no unnecessary additives, while promoting awareness around gut health, natural fermentation and mindful daily habits. Beyond consumer health, KANJI+ also has the potential to support Indian farmers by creating consistent demand for agricultural produce such as beetroot, carrot, ginger and spices. As the business scales, we aim to build reliable sourcing relationships with local farmers and farmer groups, helping improve market linkage and value addition for farm produce. Our model combines traditional Indian knowledge with modern packaging, lab testing, subscriptions, apartment-led sampling and digital ordering. KANJI+ is not just a beverage; it is an effort to make Indian fermented wellness drinks accessible, hygienic and aspirational, while contributing to healthier people and stronger local farm communities. KANJI+ aims to become a trusted Indian fermented beverage brand for modern lifestyles while preserving the authenticity of traditional recipes and supporting sustainable local sourcing.

Startup Teams

• 1 MUKUL PANDEY (Director)
• 2 Hitesh sharma (Founder)

Incubation Details

• Incubator Name
  LLOYD TECHNOLOGY AND BUSINESS INCUBATOR FOUNDATION
• Incubator Host Institution
  LLOYD INSTITUTE OF ENGINEERING & TECHNOLOGY
• State
  Uttar Pradesh
• City
  Gautam Buddha Nagar