Bussiness Ideas

PoojaGhar is India's first organised, end-to-end at-home pooja service, built for the urban Indian family that values faith but lacks the time, knowledge, and trusted network to arrange a pooja independently. The problem is deeply familiar. Finding a vedic pandit in a metro city requires word-of-mouth that often fails. Sourcing the correct samagri means visiting multiple shops with no certainty of quality or completeness. Pricing is opaque, last-minute demands are common, and the entire experience leaves families stressed rather than spiritually fulfilled. PoojaGhar solves this in one booking. A customer selects the pooja type, date, and preferred time on the platform. PoojaGhar assigns a trained, mandir-verified vedic pandit and delivers a complete, authentic samagri kit to the home. The ritual is performed correctly, on time, and at a price that is fixed and transparent from the start. The business operates on a commission model. The customer pays a single all-inclusive price covering the pandit, the samagri, and the platform fee. PoojaGhar earns a margin on every completed booking. The market opportunity is substantial. India's religious and spiritual economy is valued at over Rs. 5.3 lakh crore, with urban home pooja services representing a severely underpenetrated segment growing alongside the broader on-demand home services sector at 16?GR. PoojaGhar currently operates across five cities in the NCR region and is building towards expansion into Bengaluru and Mumbai. The long-term vision is to become the most trusted name in home ritual services across India, combining technology, supply-side quality control, and cultural sensitivity to bring divinity to every home.

Startup Teams

• 1 Tushar Vyas (Founder)
• 2 Anjee Panwar (Founder)

Incubation Details

• Incubator Name
  Innovation and Incubation Cell
• Incubator Host Institution
  Jaipuria Institute Of Management
• State
  Uttar Pradesh
• City
  Lucknow