Bussiness Ideas

DIRAAZ Tea Experts (Redraz International Pvt. Ltd.) is a Lucknow-based premium tea brand building India's most trusted end-to-end tea ecosystem — from direct garden sourcing to consumer delivery, with science, sustainability, and scale at its core. India's tea market is valued at over ₹70,000 Crore, with 1.2 billion cups consumed daily. Yet the system behind that cup is deeply broken — fragmented supply chains, no quality consistency, zero consumer transparency, and thousands of kilograms of tea waste going to landfill daily. DIRAAZ was founded in June 2022 to solve this at every level. Our product portfolio spans six categories: Premium CTC & Special Lucknow Blend teas, Garden Fresh whole-leaf teas, Herbal & Flower Infusions in plastic-free hand-woven teabags, Medicinal Herbal Infusions, Brewed Iced Teas (330ml RTD glass bottles), Desi Beverages, and Chai Ka Masala with AA-grade Ayurvedic spices. We source directly from certified growers across Assam, Darjeeling, Sikkim, Uttarakhand, and Himachal Pradesh — with a certified tea taster approving every batch. Our business model operates across four revenue streams: B2B institutional supply, D2C e-commerce (Amazon, Flipkart, JioMart), Tea Cart franchise, and white labelling. Recognised under Startup India (DIPP166995), DIRAAZ has achieved ₹8.82 Lakh in audited revenue for FY 2024-25 — a 672% year-on-year growth — with 50+ active B2B partners, 90%+ customer retention, and 700-1000 kg monthly volume across 15+ locations in Uttar Pradesh. We are currently seeking ₹1 Crore in seed investment and ₹25 Lakh in government grants to scale manufacturing, expand D2C channels, launch our Tea Cart franchise nationally, and operationalise India's first circular tea waste economy.

Startup Teams

• 1 Vaibhav Gupta (Founder)
• 2 Gaurav Gupta (Partner)

Incubation Details

• Incubator Name
  BioNEST-BHU
• Incubator Host Institution
  Banaras Hindu University
• State
  Uttar Pradesh
• City
  Varanasi